Developing the software was easier than expected. Use of a simple online development software website (Appypie, 2018) allowed me to navigate different features in a simple format, without using coding as a means of development. If time permitted, I may have taken extra time to learn coding to correctly to customise my platform, but this, unfortunately, was not applicable given the time available for the assignment – however, I hope to carry out further development into the application.
Sourcing an idea for an application was challenging – being an avid indoor gardener, introvert and generally scatter-brained individual I felt it indispensable to develop a means of free education for an extensive range of audiences while maintaining my own plant and wildlife care schedule. Being vegan and therefore environmentally aware – this influenced my choice to focus the brand values unto Biene, focussing directly on global conservation due to the recent concern surrounding Bees, who sustain our planets food sources through pollination yet face extinction through our own unethical and detrimental agriculture industry and indifferent attitudes towards green spaces.
I faced several difficulties while creating the application. For instance, funding – although still in the process of development, I find myself wondering the implications of asking outside sources for technological help from a business perspective yet feel an ethical desire to share and create an opportunity for ecology sustainability as quickly as possible. Perhaps a combination concerning crowdfunding, close colleagues, friends and praised university staff will allow Biene to be available to the public timely without technological setbacks, for instance, application bugs and crashes.
Difficulties included focussing on the task at hand, which was combatted by strict scheduling and division of attention while in employment part-time and completing other university module assignments. I also found concentrating on written work surrounding the development of the app inconclusive while using the development software – often flitting between the two tasks inefficiently and often de-prioritizing the written format of the assignment to instead explore the application software.
Another setback faced while designing Biene was the affiliated links associated with the name. For instance – when creating a Facebook page for the brand, search results for the intended name of the page – ‘Biene’ would lead to a separate company showcasing bathroom design, which was undesirable to associate with the company. However; pursuing with the original title; I decided to tolerate this and reflect positively about how it may bring a new audience and marketing however minimal – ultimately broadening brand reach to those searching for other Facebook pages and businesses.
As mentioned before, working alone has allowed me to make my own decisions regarding physical appearance, features and brand ethics. However – this leaves a lot of room to dwell over smaller perspectives of the application than one may need focus on without a clear schedule of when tasks need to be accomplished.
Overall, I am pleased with the current development of Biene and believe ethically that the merging of application and physical activity a step in the right direction in the use of technology in the future. Deciding on an idea to focus my development onto was challenging but the environmental and societal factors surrounding the Biene brand has wholeheartedly shown itself to be a strong attribute of many small but worthwhile leisure activities to help change and inform a wide audience on the importance of climate and environment control and nurturing.